Ideas from Massimo Osti

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Ideas from Massimo Osti

Ideas from Massimo Osti

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Massimo Osti was a man of ideas, full of concepts that mattered, not layers of varnish over nothing – and he worked hard, if playfully, to make them happen. The system was inspired by the fastenings on horse riding chaps produces in Italy and Osti's passion for maritime sailing. Its a real masterpiece, both as a document, and as a reminder that Osti started as a graphic designer. Back in the day, though, the idea of a parka that would react to my body heat – changing colour with my emotional reactions – made me freak out.

Massimo Osti's designs have such a cult influence in the European fashion world that, this year, they've been meticulously catalogued in a massive 412-page tome, Ideas From Massimo Osti, edited by his wife, Daniela Facchinato, and published by Diamiani.Take the wonderful Tela Stella, a stonewashed canvas based upon truck tarpaulins and impregnated with resins and aged with enzyme washes, which was the material of choice for the first three Stone Island collections. He started in fashion by bringing his graphic-design sensibility to a series of screen-printed T-shirts that were different from anything else at the time. As Berardi points out, “the production of Massimo Osti matured in this linguistic climate which produced objects to underline a function and at the same time negate it, dissolve it, and mock, in a certain sense, the function itself.

Osti managed the balance of material and immaterial, of product-making and communication with acumen, smartness and a coherence that came from his Italian outlook. His genius was then to take those ideas and remould them into something totally new and modern in look and feel. The book collates a wonderful assembly of sketches, photocopies, fabric swatches, buttons, labels, accessories and images of the celebrities that promoted his creations. By using the Web site, you confirm that you have read, understood, and agreed to be bound by the Terms and Conditions.It allows manufacturers to create very specific colours for their clothing, and gives a unique worn look to each individual piece. Stone Island has never been silly or predictably fashionable, and the boldness it oozes is palpable. That very Italian way of looking forward not only feels urgent and useful today, but also like a way for fashion to escape the quicksand of dry, soulless marketing, the fundamental dishonesty of relentless product-making that is the devilish cover up for a widespread lack of ideas in this saddening historic moment. Ideas from Massimo Osti tells the story of the birth and development of the formal and textile innovations of the creator of the clothing brands C.

That spark, that ability to talk to the public and create a reaction, stayed with him all along his career. The book tells its story through images of Osti’s most important designs: his innovations in garment dyeing, his development of new fabrics inspired by the tarps truck drivers use to batten down loads, and other materials such as rubber flax, the “Ice Jacket” that changes colors with the temperature, or “Technowool,” a wool and nylon wear-resistant “urban armor. I used to actively look for his designs and my memories are full both of pieces I did purchase – the field jackets, the incredibly supple garment-dyed shirts, and the ruby-red Shetland wool CP Company cardigan that I bought in 1992 as a freshman at university and still wear today – as well as pieces I never managed to get my hands on. Stone Island’s ‘Archivio’, published to commemorate the brand’s 30 th anniversary, is featured elsewhere in this blog – here we take a look at ‘Ideas from Massimo Osti’. Written and edited by Osti's wife Daniela Facchinato, with more than 1000 images, including 175 newly photographed individual garments from throughout his career, this book offers an extremely wide-spanning look at Osti's achievements and influence, contextualizing the designer as a visionary artist working in numerous different formats.

It’s no wonder that Osti, with his love of all things functional, was drawn to the design and included it in his first collection for Stone Island. Knowing full well of my sudden about-turns with items of clothing, particularly those I most pestered her about, she told me to wait. Jackets made from multiple different materials can be dyed simultaneously as the science behind dyes and how they take to materials had advanced. this master of form and function lies in his unique ability to communicate, not through advertising or press releases, but rather through the clothes themselves.

He loved sailing, for instance – it was not by chance that he chose a compass rose as the Stone Island logo – but his passions were also private. The piece differs from the original design by adding a hood and wide cuffs for additional elemental protection.

The functional revolution of the 90s and the hooliganism culture in Britain is unfathomable without the iconic brands of Stone Island and Chester Perry (C. Two can be stuffed with straw and rolled to make an improvised float for crossing bodies of water, or can be pulled flat and used as a stretcher for moving injured soldiers off the battlefield. In 1999 she opened the photography gallery "Daniela Facchinato Image Gallery" which immediately became a reference point for contemporary Italian photography.



  • Fruugo ID: 258392218-563234582
  • EAN: 764486781913
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